Commit To Something -Equinox

Disclaimer- you might be a little shocked by these images. I WAS! But I kinda love them.

I wanted to share this champign with you guys to see what you all think. Equinox almost always pushes the envelope and this New Year ad campaign is definitely no different. Can you say provocative? I do however like what they stand for —

“Equinox is about commitment, we are obsessed with it, and we challenge our members to know who they are and what they want,” -Carlos Becil, Equinox’s chief marketing officer.

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(Photos by Steven Klein- kind of genius in my opinion!)

Commitment is a word I like to use a lot when it comes to fitness. Commit to whatever path you choose is my mantra. While everyone is seriously fit in these images, they aren’t talking about working out. Umm can we talk about the controversial breastfeeding in public pic? The concept of dedication if a powerful thing.

What do you guys think?

xo, Jenna

 

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